graphic design / typography

ROAR identity by ORB

ROAR is a business communications company in the UK with seven years’ experience in data and telecommunications.  They needed an identity that would set them apart from their competitors. The designers are ORB, a London and Birmingham based graphic design studio.

“We ended up with the idea of using real portraits of animals to reinforce the message, rather than using animals that would traditionally roar (which would have been rather obvious) we decided to use farmyard animals that wouldn’t ever roar but would still be keeping in with the spirit of the brand.”

promotion video with model Ricki Hall.

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via: identitydesigned

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