Ji Lee started 20 years ago in his typography class at art school, the project asks students to play right along with him and see if they can contort letters inside words to come up with some clever images. Now every typography schools have this project.
“When we were children, letters were like fun toys,” he says. “We played with them through our building blocks. We colored them in books. We danced and sang along with TV puppets while learning C was for ‘cookie.’ Soon, letters turned into words. Words turned into sentences. Sentences turned into thoughts. And along the way, we stopped playing with them and stopped marveling at A through Z. Anyone can create a word as image. It doesn’t require any design or drawing skills. All you need is a little creative thinking and to see words and letters in a different way. The dictionary is filled with thousands of fun visual puzzles just waiting to be solved.”