design / interior design / typography

Playtype foundry and concept store by e-Types

Shop for their type foundry by Danish typeface designers e-Types in Copenhagen, Denmark, where customers can buy digital fonts in a physical space.

We’ve always been type nerds. It’s what founded our company and what keeps the midnight oil burning at e‐Types, with people spending hours on the correct curvature of a “C” or the appropriate amount of space around an “A”. Typography is essential to who we are as a firm but also for the work we do for our clients; much of a company’s identity rests in its use of type. Just think of Coca Cola or IBM. Releasing our fonts like this is a way of signaling that we want to put Danish type design on the map” says Jonas Hecksher, Partner and Creative Director at e‐Types.

via: dezeen

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