The Film Project is the collaboration between Blok Design and Tóxico, an independent cultural think tank based in Mexico City. The project’s goal: to help aspiring filmmakers from every level of society find support in creating and developing films. The identity mirrors the creative risk of the artists and their smart use of resources through a re-purposing of existing materials. The logo is overprinted on virtually every leftover scrap of printed ephemera that came our way. We even cut up old vinyl records to use as postcards.