Identity and brand design for Meat & Bread by Vancouver designers Glasfurd and Walker.
With a focus on a daily roasted meat, a visual system was needed to communicate what was on offer each day. For this, a series of icons was created which complimented the core logo and extended the identity onto packaging for products and take out.
The design had to be clean and minimal with a timeless aspect to the identity without feeling “retro”. Strength through simplicity was the ultimate mandate.
via: Glasfurd and Walker