Ippon Matsu Beer Identity by Japanese designer Kota Kobayashi.
This name means “One Pine Tree”, a symbol of charity and hope for Japan’s brighter future.
In the city of Rikuzentakata, on the northeastern coast of Japan, some seventy thousand pine trees lined the shore and, for decades, they stood as a place of national scenic beauty. On March 11th, 2011, the tsunami nearly swept the entire city off the map. Out of the great forest that once stood, only a single pine remained. For the survivors of the disaster, that one tree became a beacon of hope.
This beer’s design represents charity and hope. A scroll-like, handwritten label seals the top with the story of Ippon Matsu written on the inside. The front label is a solitary pine made of three triangles that are facing up, symbolizing the wish for progress towards Japan’s brighter future.
The purpose of Ippon Matsu Beer is to spread the message of charity, raise awareness and help those living in the aftermath of the tsunami. All profits are donated to the reconstruction efforts in Rikuzentakata, Japan.